GRI Focus on High-Grade Agriculture Tires in the US | GRI FIT North America

SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!

GRI FIT North America

  • LOGIN
  • GRI FIT – North America
  • Products
    • Material Handling Tires
    • Construction Tires
  • Fitment Services
  • News
  • FAQs
  • GRI International
Contact Us
  • Home
  • News
  • Uncategorized
  • GRI Focus on High-Grade Agriculture Tires in the US

GRI Focus on High-Grade Agriculture Tires in the US

Friday, 26 November 2021 / Published in Uncategorized

GRI Focus on High-Grade Agriculture Tires in the US

In 2018GRI entered the US market adopting a hands-on approach to expanding its business in the agricultural tire segment by working with the wholesale and retail tire dealer, Dunlap & Kyle. Mr. Rick Harris, Regional Manager of GRIUS, joins us in this segment to share his experiences. 

At the inception, developing an unknown brand with an incomplete line in the US was Ricki’s challenge. In 2018, Rick visited Sri Lanka to get up-to-speed with the GRIteam, the factory, the brand, and lay hands on the products. “Having worked for Dunlap & Kyle for over 19 years, I quickly recognized GRI tires are high quality, well supported, and a profitable line for the US tire market,” explained Mr. Harris.

FollowingRick’s visit, 11 Dunlap and Kyle locations in the US signed up to sell GRI agricultural and industrial tires. GRI’s principle to not create competition in the same territory was an advantage that helped convince Dunlap & Kyle to begin a relationship with GRI. Pricing was a crucial factor and GRI tweaked pricing to position the product correctly and remain competitive in the US market. Dunlap& Kyle promoted GRI tires as GREEN EX, which is the sub-brand for its agriculture tires.

Cordrey, Madison, TN answered the phone with ‘It’s GREENEX Rick’ to which Rick responded,‘that’s right Ty it’s GREENEX and a Ham’. That exchange developed into a marketing promotion called GREENEX& Ham Try em’ you’ll like em’ – 4 GREEN EX tires for an Easter Ham.  The promotion provided the sales team of Dunlap & Kyle a reason to boost the brand on the phone and their online store. This promotional campaign returned a noteworthy increase in sales in all locations. In addition, ‘Planting Confidence’ tours were completed in 12states over a period of nine months. Rick visited with many of Dunlap &Kyle’s dealers making the ‘Planting Confidence’ tour a great success. GRI launched another promotional program with the GRI tagline ‘We will get you there!’, which produced a 30% increase in business. These campaigns provided the Dunlap& Kyle sales team opportunities to discuss and promote the GRI brand with their customers.

Customer’sresponse to GRI tires has been very positive as Mr. Harris explains, “The aesthetics of the agriculture tires are appealing. The build of the tire is sturdy, the bead area wedge cut-out, the tread design is robust, and the inner liner is substantial, which are appreciated by customers. The 45-degree bar angle with5° center overlap smoothly the ride which lasts longer and provides stability in hilly terrains.” He further explained, “A Fall 2020 test of dual650/85R38 on the front of a 300-bushel harvester was very successful. Both the farmer and Dunlap & Kyle spoke highly of the tire’s stubble & stalk resistance, roadability, flat footprint, and weight carrying capacity.”

The theCOVID-19 pandemic limited the ability of GRI to visit customers. However, Dunlap & Kyle continued providing exceptional service, tire availability and developed relationships with new as well as old dealers and their customers. Robert Dunlap told Rick early on ‘the secret to selling tires is buying them and buying them right’. The Dunlap & Kyle team did exactly that and their business has grown exponentially.

What you can read next

GRI Enhances Connections with Rubber Farmers

Search for posts

Recent Posts

  • GRI’s GREEN X Circle Uplifts Schoolchildren in Rubber Farming Communities

    0 comments
  • Innovation as a Holistic Process: The GRI Story

    0 comments
  • GRI’s GREEN X Circle connects Rubber and Crop Farmers in Sri Lanka

    0 comments

Recent Comments

    HEAD OFFICE - NORTH AMERICA

    INDIANA/WHITESTOWN

    ADDRESS: 4036, PERRY BLVD, WHITESTOWN, IN 46075
    TEL: 317-769-2090
    FAX: 317-536-3871
    EMAIL: indsales@gritires.com

    STATE OFFICES - GRI FIT NORTH AMERICA

    KENTUCKY/LEXINGTON

    ADDRESS: 251, PRICE RD, LEXINGTON, KY 40511

    TEL: 502-242-7722
    FAX: 317-536-3871
    EMAIL: kysales@gritires.com

    INDIANA/WHITESTOWN

    ADDRESS: 4036, PERRY BLVD, WHITESTOWN, IN 46075

    TEL: 317-769-2090
    FAX: 317-536-3871
    EMAIL: indsales@gritires.com

    CINCINNATI

    ADDRESS: 415, BREADEN LANE, MONROE, OH 45050

    DROP US A MESSAGE AND HEAR BACK WITHIN 24 HOURS

    SELECT THE RIGHT TIRES AND SAVE ON REPLACEMENT COSTS LIKE A PRO.

    Here's a FREE buyers guide to selecting the best industrial tires for any business.

    SUBSCRIBE TO RECEIVE

    Along with our leading range of Forklift & Skid Steer Tyres, we also offer onsite industrial tyre services to benefit with rapid turnaround times on repairs or replacements. We understand that many industries maintain their competitive edge by minimizing possible delays and optimizing their work-time efficiently. This means they require all of their forklifts to remain operational and in peak performance. It is for this reason that we deliver immediate onsite tyre services to ensure that your productivity is not compromise. We have a fleet mobile presses which gives us the ability to respond quickly and efficiently, to offer a reliable resolution for your tyre service need.

    GRI NORTH AMERICA

    • GRI FIT – North America
    • Products
      • Material Handling Tires
      • Construction Tires
    • Fitment Services
    • News
    • FAQs
    • GRI International

    RESOURCES

    • Privacy Policy

    FOLLOW US ON

    Copyrights © 2020 GRI FIT is a Global Rubber Industries Ltd brand. All Rights Reserved.

    TOP